Cover Story

Story of Starbucks

Starbucks began in 1971 in Seattle, Washington, when three friends—Jerry Baldwin, Zev Siegl, and Gordon Bowker—decided to sell high-quality coffee beans and equipment. They first wanted to name the company “Pequod,” after a ship in the book Moby-Dick! Instead, they chose “Starbucks,” inspired by Starbo, a mining town, and the first mate in Moby-Dic...